Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

Fanny Reniou (), Elisa Monnot and Pierre Volle ()
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Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Customer-Company; Identification (search for similar items in EconPapers)
Date: 2009-09-16
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Published in 17th International Colloquium in Relationship Marketing, Sep 2009, Maastricht, Netherlands

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Working Paper: Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector (2009)
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