Comment encourager les consommateurs à privilégier des produits non suremballés ? Effets de l’activation d’une norme descriptive

Fanny Reniou (), Elisa Monnot and Leïla Elgaaïed-Gambier
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Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Leïla Elgaaïed-Gambier: THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique

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Keywords: Normes; sociales (search for similar items in EconPapers)
Date: 2014-05-13
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Published in 30ème congrès de l'Association Française du Marketing, May 2014, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01330691

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