Les marques peuvent-elles toutes se permettre de supprimer le suremballage ?

Fanny Reniou (), Béatrice Parguel () and Elisa Monnot
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Fanny Reniou: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Béatrice Parguel: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: suremballage (search for similar items in EconPapers)
Date: 2014-10-15
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Published in 17ème colloque Etienne Thil, Oct 2014, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01330693

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