How French Ethnic consumers are reclaiming their cultural heritage through the commercial world

Virginie Silhouette-Dercourt

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Keywords: ethnicity; global branding; immigration; French second-generations; cosmetics (search for similar items in EconPapers)
Date: 2010
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Published in J. Mac Cato. Go logo ! A handbook to the art of global branding, Rockport Publishers, 2010, 13:978-1-59253-517-0

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