Children’s luxury brands: an identity construction tool for young mothers?
Christel de Lassus () and
Virginie Silhouette-Dercourt
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Christel de Lassus: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
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Keywords: Luxury; children; young mothers; identity (search for similar items in EconPapers)
Date: 2014-11-19
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Published in International Congress on Contemporary Management & Marketing, Nov 2014, Bangkok, Thailand
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01367131
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