Working to Create Marketplaces: Trade Fairs and Shopping Malls

El trabajo de construcción de un mercado físico: centros comerciales y ferias profesionales

Julien Brailly () and Alexandre Coulondre ()
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Julien Brailly: IRISSO - Institut de Recherche Interdisciplinaire en Sciences Sociales - INRA - Institut National de la Recherche Agronomique - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Alexandre Coulondre: IRISSO - Institut de Recherche Interdisciplinaire en Sciences Sociales - INRA - Institut National de la Recherche Agronomique - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: We explore the problem of how physical marketplaces are created. This activity is the core business of specific companies. It follows several steps which consist in "taking aboard" participants based on their status. This status hierarchy leads the work of market creation to concentrate on prestigious actors of the market. Through two case studies : one about shopping malls and another about trade fairs we show that pricing is an important criterion as mentioned by economic theories but other mechanisms are mobilized. We can observe a redefinition of the norms and the emergence of a social representation of the demand favorable towards these few prestigious participants.

Keywords: Market; Place; Status; Platform; Shopping mall; Trade fair; Mercado; Espacio; Estatus; Plataforma; Centro comercial; Feria profesional; marché; Commerce de détail; statut; plateforme; centre commercial; salon; Place de marché; Travail marchand (search for similar items in EconPapers)
Date: 2016
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Published in Revue Française de Socio-Economie, 2016, 16 (1), pp.161-181. ⟨10.3917/rfse.016.0161⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01367792

DOI: 10.3917/rfse.016.0161

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