Perception de la qualité des produits laitiers et comportement du consommateur algérien

Fateh Mamine (), Etienne Montaigne () and Jean-Pierre Boutonnet
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Fateh Mamine: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques
Etienne Montaigne: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques
Jean-Pierre Boutonnet: UMR SELMET - Systèmes d'élevage méditerranéens et tropicaux - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: This study shows how the quality perception of dairy products by the consumer can influence the structure of the dairy value chain. The study is based on a survey of 318 consumers in the region of Souk Ahras, located in the north-east of Algeria. We highlight the relationship between, on the one side, the selective behavior of consumers and the management of the quality and, on the other side, the conservation of some informal practices embedded in the artisanal and industrial transformation. The relative ability of consumers to recognize information on the quality attributes is at the origin of the controversial aspect which characterizes their buying rationality. Using trust and reputation by both categories reduces these measurement costs while following a controversial behavior.

Keywords: quality; dairy products; measurement costs; consumer perception; algeria (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (1)

Published in Économie rurale, 2016, 355, pp.49-65. ⟨10.4000/economierurale.4994⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01370074

DOI: 10.4000/economierurale.4994

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