Le marketing responsable, un outil de management de la qualité et de promotion de l’innovation responsable

Patrick Barthel ()
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Patrick Barthel: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Marketing responsable; Management (search for similar items in EconPapers)
Date: 2013-03-19
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Published in QUALITA'2013 10ème Congrès International Pluridisciplinaire Qualité et Sûreté de Fonctionnement: Qualité, Sureté de Fonctionnement, Développement Durable, Université de Technologie de Compiègne ; RUFEREQ, Mar 2013, Compiègne, France

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