Ad formats in the Arab-Muslim context: what are the trends? The case of Saudi Arabia and Morocco

Christian Dianoux (), H Elbardai and Z Linhart
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Christian Dianoux: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Saudi Arabia; Morocco; Formats (search for similar items in EconPapers)
Date: 2013-08-21
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Published in 12th Vaasa Conference on International Business, Aug 2013, Vaasa, Finland

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01375358

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