Country-of-Origin Research in Marketing: Considerations for New Perspectives

Renaud Frazer ()
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Renaud Frazer: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Keywords: Marketing (search for similar items in EconPapers)
Date: 2013-05
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Published in Journées Thématiques de l’ADRIPS : De la Persuasion à la Persuasion Technologique, ADRIPS, Association pour la Diffusion de la Recherche Internationale en Psychologie Sociale, May 2013, Metz, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01375602

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