L’intégration du consommateur final dans le Supply Chain Management - Une étude exploratoire

Olivier Lavastre (), Paul J. Reaidy (), Ludivine Chaze-Magnan () and Blandine Ageron ()
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Olivier Lavastre: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Paul J. Reaidy: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Ludivine Chaze-Magnan: CNRS - Centre National de la Recherche Scientifique, UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Blandine Ageron: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Keywords: Supply; chain; management (search for similar items in EconPapers)
Date: 2016-05-18
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Published in 32ème Congrès International de l’Association Française de Marketing (AFM), AFM, May 2016, Lyon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01381054

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