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Integration of Consumer with Supply Chain Operations: A Supplier Perspective

Paul J. Reaidy (), Olivier Lavastre (), Blandine Ageron () and Ludivine Chaze-Magnan ()
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Paul J. Reaidy: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Olivier Lavastre: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Blandine Ageron: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]
Ludivine Chaze-Magnan: CNRS - Centre National de la Recherche Scientifique, UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Keywords: Supply; chain; management (search for similar items in EconPapers)
Date: 2016-02-22
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Published in 19th International Working Seminar on Production Economics (IWSPE), IJPE, Feb 2016, Innsbruck, Austria

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