The strategic turn of Organic Farming in Europe: a resource based approach of Organic Marketing Initiatives

B. Sylvander, Nathalie Schieb-Bienfait (), A Le Floch-Wadel and C Couallier
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B. Sylvander: UREQUA - INRA UREQUA - INRA - Institut National de la Recherche Agronomique
Nathalie Schieb-Bienfait: CRGNA - Centre de Recherche en Gestion Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
A Le Floch-Wadel: UREQUA - INRA UREQUA - INRA - Institut National de la Recherche Agronomique
C Couallier: UREQUA - INRA UREQUA - INRA - Institut National de la Recherche Agronomique

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Abstract: This paper explores the Organic farming " s development potential in Europe by analysing the enterprises capacities to reach a workable structure of the supply chains, in order to market good products at reasonable prices. This study has been carried out in the framework of the OMIaRD project, which aimed to assess the impact of the Organic Marketing Initiatives on Rural Development. The results show that, after a growing phase, most of the OMIs meet strategic problems linked to their ability to face an increasing of collected, processed and marketed volumes. This strategic turn point leads them to take decisions together with their stakeholders, so as the economical and ethical goals are not questioned by the changes to be implemented.

Keywords: organic farming; development; strategic problem (search for similar items in EconPapers)
Date: 2004-07
Note: View the original document on HAL open archive server: https://hal.science/hal-01385005v1
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Published in XI World Congress of Rural Sociology, Jul 2004, Trondheim, Norway

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