A label to regulate: Governing though market experiment in the construction industry

Aurelie Tricoire, Eva Boxenbaum (), Brice Laurent () and Alexandre Mallard ()
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Aurelie Tricoire: CSTB - Centre Scientifique et Technique du Bâtiment
Eva Boxenbaum: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, CBS - Copenhagen Business School [Copenhagen]
Brice Laurent: CSI i3 - Centre de Sociologie de l'Innovation i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Alexandre Mallard: CSI i3 - Centre de Sociologie de l'Innovation i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper examines the role labelling plays in the government of the contemporary economy. Drawing on a detailed study of BBC-Effinergy, a French label for sustainable construction, we show how the adoption and evolution of voluntary labels can be seen as emblematic of a government through experiment engaging 4 operations: stimulating market anticipations, focussing political consultations, producing collective expertise and containing the regulatory transcription of the label.

Keywords: standardisation; labels; construction; experimentation; market (search for similar items in EconPapers)
Date: 2016-10-06
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Published in International workshop on ‘Labelling and the politics of markets’, ANR LAPIN, Oct 2016, Paris, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01392840

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