Crowdsourcing vs Design Thinking. Une étude comparative de deux démarches d'innovation externe dans la phase d'idéation

Aurélie Hemonnet-Goujot (), Julie Fabbri () and Delphine Manceau
Additional contact information
Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université
Julie Fabbri: EM - EMLyon Business School
Delphine Manceau: NEOMA - Neoma Business School

Post-Print from HAL

Abstract: Crowdsourcing and design thinking benefit from a strong attention in the media and are very popular among companies to generate ideas for new products and services. Yet little is known of their advantages and limitations in the ideation stage. Through an in-depth case study where both approaches were used in parallel, a detailed comparison and analysis was conducted. We show that crowdsourcing helps to generate a large number of ideas for the time invested and to identify trends in the market, but is neither cheaper nor faster than other external approaches. Design thinking provides a relevant analytical framework to give meaning to ideas generated by crowdsourcing, but does not always provide solutions that are operational.

Keywords: New product development; Ideation; Crowdsourcing; Co-creation; Innovation ouverte; Design thinking; Open-innovation; Nouveau produit/service (search for similar items in EconPapers)
Date: 2016-07-01
Note: View the original document on HAL open archive server: https://hal.science/hal-01412693v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

Published in Décisions Marketing, 2016, 83 (3), pp.123-139. ⟨10.7193/DM.083.123.138⟩

Downloads: (external link)
https://hal.science/hal-01412693v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01412693

DOI: 10.7193/DM.083.123.138

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().