Successful multi-channel strategy: mixing marketing and logistical issues

Sophie Jeanpert () and Gilles Paché ()
Additional contact information
Sophie Jeanpert: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université
Gilles Paché: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université

Post-Print from HAL

Keywords: multichannel; logistic (search for similar items in EconPapers)
Date: 2016-03-01
References: Add references at CitEc
Citations: View citations in EconPapers (7)

Published in Journal of Business Strategy, 2016

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01429806

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().