Analysis of the dynamic nature of recommendations in the movie industry: the case of sequels

Analyse du caractère dynamique des recommandations dans l'industrie cinématographique: le cas des franchises de films

Rémi Mencarelli () and Bertrand Belvaux
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Rémi Mencarelli: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc

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Abstract: The release of motion picture sequels by studios led to the emergence of interaction effects between sequels over the time and in consequence altering models predicting the box office. If some scholars have examined these interaction effects, they were limited to the box office revenues. The paper proposes an extension of the interaction effects to third-party recommendations. The results – covering 123 sequels – demonstrate the dynamic and persistent nature of the recommendations.

Keywords: movie industry; recommendations; third-party; sequels; franchises de films; box office; industrie cinématographique; recommandations; tierces parties (search for similar items in EconPapers)
Date: 2016-05-18
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Published in 32ème Congrès de l'Association française de marketing, Association française de marketing, May 2016, Lyon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01445706

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