Les collections exclusives des créateurs pour les enseignes de la distribution: recrutement d'une nouvelle clientèle ou fidélisation de la clientèle existante ?

Christine Kratz and Marc Filser
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Christine Kratz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, ICN Business School

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Keywords: fidélisation; clientèle; recrutement; distribution (search for similar items in EconPapers)
Date: 2016-03-31
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Published in 2ème Journée de Recherche en Marketing du Grand Est, CREGO (EA 7317, Université de Bourgogne), CEREFIGE (EA 3942, Université de Lorraine), REGARDS (EA 6292, Université de Reims Champagne Ardenne), Mar 2016, Reims, France

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