Le client au centre de la stratégie digitale

Jean-François Notebaert (), Laurence Attuel-Mendes () and Bertrand Belvaux
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Jean-François Notebaert: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Laurence Attuel-Mendes: CEREN - CEREN, Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)

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Keywords: Consommateur; Stratégie (search for similar items in EconPapers)
Date: 2016-05-09
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Published in 84ème Congrès de l'Association canadienne-française pour l'avancement des sciences (ACFAS), ACFAS, May 2016, Montréal, Canada

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