Customer orientation and organizational innovation: the case of environmental management practices

Sanja Pekovic, Sylvie Rolland and Hubert Gatignon
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Sanja Pekovic: UCG - University of Montenegro
Sylvie Rolland: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Hubert Gatignon: INSEAD - Institut Européen d'administration des Affaires

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Abstract: This study aims to investigates the effect of three customer orientation components - customer information-processing, responsiveness and values and norms - on a firm's decision to adopt environmental management practices. Consistent with the literature on strategy and industrial marketing, the authors also examine the moderating effect of marketplace characteristics.

Keywords: Environmental management practices; Organizational innovation; Customer orientation; Market orientation; Innovations; Retailing; Corporate culture; Customers (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

Published in Journal of Business & Industrial Marketing, 2016, Vol. 31 (7), ⟨10.1108/JBIM-11-2015-0228⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01450933

DOI: 10.1108/JBIM-11-2015-0228

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