Facteurs limitant une opération de sponsoring sportif comme source d’avantage concurrentiel

Nacer Gasmi
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Nacer Gasmi: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Sponsoring sportif; Communication marketing; Avantage concurrentiel (search for similar items in EconPapers)
Date: 2016-01-12
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Published in Colloque international : " La pratique du sponsoring sportif dans le monde du football: entre outil de communication marketing des entreprises et panacée de financement des clubs", Ecole Supérieure de Commerce d'Alger, Jan 2016, Tipaza, Algérie

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01453180

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