Documentary film as critical space: performing cultural globalization in Mondovino

Stéphane Debenedetti, Caroline Ibos and Véronique Perret
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Stéphane Debenedetti: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Caroline Ibos: LETG - Rennes - Littoral, Environnement, Télédétection, Géomatique - LETG - Littoral, Environnement, Télédétection, Géomatique UMR 6554 - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UA - Université d'Angers - EPHE - École Pratique des Hautes Études - PSL - Université Paris Sciences et Lettres - UBO - Université de Brest - UR2 - Université de Rennes 2 - CNRS - Centre National de la Recherche Scientifique - IGARUN - Institut de Géographie et d'Aménagement Régional de l'Université de Nantes - UN - Université de Nantes
Véronique Perret: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Drawing on Mondovino, a movie about the globalisation of wine directed by Jonathan Nossiter (2003), we suggest that documentary film is an artistic form capable of fuelling critical debate about organizations and markets. The documentary aesthetic has the potential to present a twofold critique: a narrative that shapes reality in an original way and proposes a cinematographic interpretation of the world that can challenge dominant narratives; and a cinematographic device which demonstrates "in deed" an alternative way of doing things. Critical documentary films are "performative" (they produce a "new reality") and also themselves "perform" (their aesthetic formalises their subject). The force of film as an object of critical knowledge resides in the tension between these two registers of critical performativity.

Keywords: Documentary; Film; Reality; Fiction; Reflexivity; Performativity; Research (search for similar items in EconPapers)
Date: 2016-08
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Published in 32 nd EGOS Colloquium, Aug 2016, Naples, Italy

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01490271

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