Prévision des ventes: théorie et pratique

Régis Bourbonnais and Jean-Claude Usunier
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Régis Bourbonnais: LEDa - Laboratoire d'Economie de Dauphine - IRD - Institut de Recherche pour le Développement - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Jean-Claude Usunier: UNIL - Université de Lausanne = University of Lausanne

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Keywords: Gestion; Modèles mathématiques; Prévision; Ventes; Prévision commerciale (search for similar items in EconPapers)
Date: 2013
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Published in Economica, pp.303, 2013

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01491721

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