From VVF to BELAMBRA: Change, Change and Change again!

Tamym Abdessemed
Additional contact information
Tamym Abdessemed: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

Post-Print from HAL

Abstract: The case is presented in the form of a 13-page narrative, tracing the phenomenal growth and transformation of VVF, a wholly-owned subsidiary of the French Caisse des Dépôts et Consignations (CDC), and a player in the social tourism market in the 1980's-90's, into Belambra Clubs, a modern tourism company, in a fiercely competitive sector.The study presents the company as it is today and then retraces the stages in its change, before finally describing and commenting on the challenges, opportunities and risks posed by the contemporary scene.Annexes to the case study will help you to appreciate the company's development through exclusive interviews, one of which was conducted by the author himself.Lastly, a video interview with the company's Director can be used to support class use of the case study or it can be viewed after using the case, depending on the teaching scenario chosen by the teacher.

Keywords: Change; VVF; BELAMBRA (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Published in 2015

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01507959

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().