FNAC: WHAT STRATEGIC PLAN FOR 2015?

Philippe Rebiere
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Philippe Rebiere: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: FNAC's markets have significantly declined since 2012. In response to the consumers' depression and the exponential growth in ecommerce, FNAC wondered about its fundamentals on which it built its success. The CEO has chosen to implement a vast transformation plan aimed to revive the brand name via a plan intitled "Fnac 2015". The first results are encouraging. The clients will have the possibility to buy a product on a digital terminal; the supply chain is changing and the company is developping a multicanal hub.What is the viability of the medium-term plan ? Will FNAC be saved by diversifying itself into household appliances, by its service qualities or by developping its franchises?

Keywords: FNAC; Plan stratégique (search for similar items in EconPapers)
Date: 2015
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Published in 2015

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01507989

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