Back to the Future: Adoption and Diffusion of Innovation in Retro Industries

Sylvaine Castellano (), Olga Ivanova Ruffo (), Adnane Maalaoui, Imen Safraou and Francesco Schiavone
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Sylvaine Castellano: ESG Management School - ESG Management School
Olga Ivanova Ruffo: ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Adnane Maalaoui: ESG Management School - ESG Management School
Imen Safraou: ESG Management School - ESG Management School
Francesco Schiavone: PARTHENOPE - Università degli Studi di Napoli “Parthenope” = University of Naples

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Abstract: Purpose – The purpose of this paper is to explain the emergence and existence of retro-industries. The paper proposes using a multidisciplinary approach to define the concept of retro-industries and to identify its specificities. Design/methodology/approach – Literature reviews in marketing and economics were used to create a model of innovation adoption and diffusion in retro-industries. Findings – The paper provides theoretical insights about the factors that foster retro-industries such as heritage, tradition, nostalgia and revival. The paper suggests that these factors influence innovations mechanisms and explain the use of the past to manage the challenges of the future. Originality/value – The paper enriches an identified need to analyse industry from retro perspective; and to identify the factors that foster the emergence of such industries.

Keywords: Heritage; Innovation; Nostalgia; Tradition; Retro-industry; Revival (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (6)

Published in European Journal of Innovation Management, 2013, 16 (4), pp.385-404. ⟨10.1108/EJIM-03-2013-0025⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01514539

DOI: 10.1108/EJIM-03-2013-0025

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