Comportement du consommateur: 16 minutes = le petit déjeuner

Denis Darpy
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Denis Darpy: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Keywords: Comportement du consommateur; Aliments pour le petit déjeuner; Etudes de cas; Petits déjeuners; Marketing (search for similar items in EconPapers)
Date: 2008-10
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Published in Cas en Marketing, pp.25-37, 2008

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01515569

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