Les nouvelles consommatrices horlogères: Proposition d'une typologie

Nathalie Veg-Sala ()
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Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Keywords: Luxe; horlogerie; consommatrices; typologie (search for similar items in EconPapers)
Date: 2009-11-25
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Published in 4ème journée de recherche en marketing horloger, Nov 2009, Neuchatel, Suisse

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