Marque et Communication: la réconciliation des analyses sémiotiques et des études sur les perceptions des consommateurs

Nathalie Veg-Sala ()
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Nathalie Veg-Sala: UPN - Université Paris Nanterre, CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Keywords: Marque; identité; Sémiotique (search for similar items in EconPapers)
Date: 2010-09-30
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Published in Premières journées de recherche sur le design de la marque, Sep 2010, Limoges, France

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