Introduction to the Special Issue

Catherine Demangeot (), Amanda J. Broderick and C. Samuel Craig
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Amanda J. Broderick: Salford Business School - University of Salford

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Abstract: no abstract

Keywords: international; marketing (search for similar items in EconPapers)
Date: 2015-04
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Published in International Marketing Review, 2015, 32 (2), ⟨10.1108/imr-02-2015-0030⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01563036

DOI: 10.1108/imr-02-2015-0030

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