The Corporate Social Responsibility, vector of corporate communication

La responsabilidad social de la empresa, un vector de comunicación de la empresa

Nathalie Audigier ()
Additional contact information
Nathalie Audigier: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

Post-Print from HAL

Abstract: In this article, we suggest examining how companies integrate the concept of Corporate Social Responsibility (CRS) into their communications strategy and which are the consequences on the targets, of the choice of this axis of communication. We suggest illustrating our reflection by presenting a focus on the banking sector.

Keywords: CRS; Corporate Communication; RSE; Comunicación de la empresa; Communication institutionnelle (search for similar items in EconPapers)
Date: 2015
Note: View the original document on HAL open archive server: https://hal.science/hal-01570902v1
References: Add references at CitEc
Citations:

Published in Revue de Management et de Stratégie - RMS, 2015, 6 (2), pp.13-28

Downloads: (external link)
https://hal.science/hal-01570902v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01570902

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().