Consumption Seen From the Gift: State of the Art and Prospective

La consommation en clé de don: état des lieux rétrospectif et prospectif

Bernard Cova and Eric Remy ()
Additional contact information
Bernard Cova: KEDGE Business School [Marseille]
Eric Remy: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: Consumption today is the object of attention from the humanities, anthropology and sociology, yet this has not always been the case. This article discusses the works on consumption of these disciplines in the last thirty years, with a special focus on the contributions in the field of Consumer Research. This branch of management sciences has approached consumption from various angles, including gift theory. This article discusses the place of gift in consumption and develops the idea of brands as symbolic gifts.

Keywords: Consommation; Marketing; Don (search for similar items in EconPapers)
Date: 2014
Note: View the original document on HAL open archive server: https://hal.science/hal-01581986
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Published in Revue du MAUSS, 2014, Consommer, Donner, s'adonner. Les ressorts de la consommation, 44, pp.187-208

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01581986

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