Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect?

Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite: un effet de complémentarité ?

Arnaud Riviere (), Rémi Mencarelli, Bertrand Belvaux and Jessie Pallud ()
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Arnaud Riviere: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Rémi Mencarelli: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, Institut d'Administration des Entreprises (IAE) - Savoie Mont-Blanc
Jessie Pallud: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School

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Abstract: As many sectors, the newspaper industry has been impacted by digital channels. This has fostered the emergence of new ways of accessing information and contributed to the development of new types of contents. The latest academic and managerial reflections lead to assume the existence of a complementarity effect between contents as well as between channels. This research aims to verify this hypothesis with a survey conducted among 1028 readers of the French newspaper Le Monde. The results validate only, and under conditions, a complementary effect between channels.

Keywords: multichannel; digital channels; perceived value; multiform product; newspaper; multicanal; presse écrite; offre multiforme; canaux numériques; valeur perçue (search for similar items in EconPapers)
Date: 2016
Note: View the original document on HAL open archive server: https://univ-smb.hal.science/hal-01591784v1
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Published in Systèmes d'Information et Management, 2016, 21 (4), pp.43-69. ⟨10.3917/sim.164.0043⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01591784

DOI: 10.3917/sim.164.0043

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