Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context

Rémi Mencarelli () and Carole Lombart
Additional contact information
Rémi Mencarelli: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Carole Lombart: Audencia Recherche - Audencia Business School

Post-Print from HAL

Abstract: Recent academic studies have reexamined the link between satisfaction and loyalty by introducing actual loyalty behavior. Results of these rare studies are still inconclusive and point out the weakness of the link between satisfaction and behavioral loyalty. This work extends these previous studies by investigating the links between perceived value, satisfaction, attitudinal loyalty and behavorial loyalty. It highlights that perceived value is a better predictor of attitudinal loyalty and behavorial loyalty (number of visits and total sales) than satisfaction. Individual moderating influences are also discussed.

Keywords: Perceived value; satisfaction; attitudinal loyalty; behavioral loyalty; actual repurchasing behavior 1; actual repurchasing behavior (search for similar items in EconPapers)
Date: 2017
Note: View the original document on HAL open archive server: https://univ-smb.hal.science/hal-01592035v1
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (10)

Published in Journal of retailing and consumer services, 2017, 38, pp.12-21. ⟨10.1016/j.jretconser.2017.04.008⟩

Downloads: (external link)
https://univ-smb.hal.science/hal-01592035v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01592035

DOI: 10.1016/j.jretconser.2017.04.008

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().