Quelles différences de perception des entreprises locales et des firmes multinationales de leurs relations d'alliances stratégiques instables ?

Foued Cheriet ()
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Foued Cheriet: UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier

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Abstract: Our paper aims to identify and explain partners' perceptions differences of their unstable asymmetric strategic alliances evolution. Our investigation focuses on configuration, operation and evolution of strategic alliances between multinational firms and local agri-food enterprises in the Mediterranean. The comparison tests of two samples of asymmetric relations depending on the version of each partner show significant differences in terms of assessment of the conflict, commitment and satisfaction levels of small and large partners. Methodologically, these results suggest the relevance of multiperspective approaches in asymmetric strategic alliances analysis.

Keywords: stability; multinational firm; enterprise strategy; alliance stratégique; perception; instabilité; firme multinationale; perspective d'application; stratégie de l'entreprise (search for similar items in EconPapers)
Date: 2016
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Published in Revue Internationale PME, 2016, 29 (2), pp.95-117

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01594276

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