Convenience ensued from proximity: a new analysis framework for Japanese distribution system
Quand la proximité crée la convenience: une grille de lecture du système de distribution japonais
Claire Capo () and
Odile Chanut ()
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Claire Capo: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Odile Chanut: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
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Abstract:
Research on proximity has been evolving deeply in the past twenty years. Recently, a new interest in proximity-oriented retailing concepts appeared in France from both researchers and big retailers. This interest ensued from a large scale general merchandising stores crisis and the consumers' tendency to return to more local stores. Big retailers tend to develop new city stores. Representing a widely spread concept of city centre small stores in numerous countries, convenience stores (CVS) are source of inspiration. In their most innovative forms like the ones in Japan (CVSJ), the CVSs use at the most the potential created by their to consumers but also to their distribution channel members. They propose a distinctive offer to consumers (service-oriented offer) and an original supply chains' organization. The CVSJs are analysed through both proximity and convenience literature and more especially Bergadaa and Del Bucchia (2009) framework on proximity's' dimensions. CVSJ's concept obtains its originality and efficiency in the Japanese context thanks to a combination of tools, organizational choices and general management principles that each participates to intensify different dimensions of proximity. To conclude, CVSJs' transferability to France will induce a lot of questions, especially when the Japanese system relies on the strength and the role of wholesalers.
Keywords: Japan; Proximity store; Retailing; Japon; Commerce; Magasin de proximité; Distribution (search for similar items in EconPapers)
Date: 2012-03-31
Note: View the original document on HAL open archive server: https://hal.science/hal-01597651
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Citations: View citations in EconPapers (7)
Published in Les Cahiers Scientifiques du Transport / Scientific Papers in Transportation, 2012, 61 | 2012, pp.91-117. ⟨10.46298/cst.12116⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01597651
DOI: 10.46298/cst.12116
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