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Visual aesthetics of the homepage of web sites of Brittany islands: an exploratory study on the impact on the intention to visit

Esthétique visuelle des pages d’accueil des sites des iles de Bretagne: une étude exploratoire sur l’intention de visite

Leïla Damak ()
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Leïla Damak: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Date: 2017-06-26
Note: View the original document on HAL open archive server: https://hal.science/hal-01597834v1
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Published in 15th Annual International Conference on Marketing, Jun 2017, Athens, Greece. https://www.atiner.gr/abstracts/2017ABST-MKT.pdf

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