The concept of CRM as a component of the management of the development of tourism enterprises

Концепція CRM як складова управління розвитком туристичних підприємств

Олександр Туник

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Abstract: Under the current conditions, the competitiveness of tourism enterprises is ensured by a stable segment of consumers, as tour operators should be guided by the creation of target segments for the high consumer value of tourist products. That is why the basis of forming the competitive advantages of a tourist enterprise is the introduction of its concept of customer relationship management (CRM) (Customer Relationship Management).

Keywords: CRM; CUSTOMER relations -Management; tourism enterprise; development management; туристичне підприємство; управління розвитком; туризм (search for similar items in EconPapers)
Date: 2014-02-25
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Published in Творчий пошук молоді – курс на ефективність»: тези доповідей V Міжнародної науково-теоретичної конференції молодих учених, аспірантів, студентів, 25 лютого 2014 р., ПП «Медобори-2006», Feb 2014, Кам'янець-Подільський, Ukraine. pp.439-44, ⟨10.5281/zenodo.495721⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01621047

DOI: 10.5281/zenodo.495721

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