Merchandising: du category management au e-merchandising

Valérie Renaudin, Dany Vyt () and André Fady
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Valérie Renaudin: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Manuel de marchandisage proposant des cours et des exercices corrigés sur le merchandising dans la collaboration entre milieux industriel et marchand, la conception des lieux de vente, l'évolution des pratiques de merchandising avec l'essor des nouvelles technologies de l'information et de la communication, etc.

Keywords: Commerce de détail; Vente; Marketing; Merchandising (search for similar items in EconPapers)
Date: 2012
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Published in Vuibert, pp.257, 2012

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01630408

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