Le futur de la haute horlogerie, du e-commerce et de la livraison: Approche sémiotique du discours des consommateurs et des pratiques des marque

Nathalie Veg-Sala ()
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Nathalie Veg-Sala: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre, UPN - Université Paris Nanterre

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Date: 2016-11-30
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Published in 11ème Journée de Recherche en Marketing Horloger, 30 novembre 2016, Haute école de gestion Arc, Neuchâtel, Nov 2016, Neuchâtel, Suisse

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