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L'expérience de magasinage en boutique et en ligne pour les marques de luxe: Etude exploratoire sur les dimensions du concept

Nathalie Veg-Sala () and Angy Geerts ()
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Nathalie Veg-Sala: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Angy Geerts: UMONS - Université de Mons / University of Mons

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Date: 2015-05-20
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Published in 31ème Congrès de l'Association Française du Marketing, Marrakech, 20, 21 et 22 Mai 2015, May 2015, Marrakech, Maroc

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