What Makes A Hoarder Decide To Give Things Away To Charity?

Valérie Guillard ()
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Valérie Guillard: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: The present study attempts to understand what makes hoarders agree to give their unwanted possessions away to charity. Our findings indicate that it is important for hoarders 1) to know the profile of the end-recipient ("who is the item going to?") and 2) to be able to assess the legitimacy of the end-recipient's needs (will the items go to "the right people?"). Charities tend not to disclose such information, limiting hoarders' trust in them. Our results extend current knowledge on deterrents to charitable giving by showing the negative impact of lack of communication regarding what becomes of the donated items.

Keywords: Service Logic; Resource Integration; Value Proposition (search for similar items in EconPapers)
Date: 2013-06
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Published in European Marketing Academy 42th Annual Conference - EMAC 2013, Jun 2013, Istanbul, Turkey

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01648151

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