When union strategy meets business strategy: The union voucher at Axa

Rémi Bourguignon () and Mathieu Floquet
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Rémi Bourguignon: IAE Paris - Sorbonne Business School
Mathieu Floquet: LOG - Laboratoire Orléanais de Gestion (1998-2011) - UO - Université d'Orléans

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Abstract: In the 1980s, the French reformist union CFDT and insurance company Axa tested the union voucher. This was a novel solution for the union branch inside the company to address financial difficulties, broaden its membership base and generate new resources. The union voucher is a tool that provides unions with company funding: the company distributes vouchers to employees on an annual basis; employees then allocate the voucher (or not) to the union branch of their choice. The voucher system thus combines company financing and individual employee choice. Axa adopted the system in the early 1990s. Axa's decision can ultimately be explained by its external growth strategy and because it needed to preserve a favourable social climate during a period of intense restructuring. This article traces the history of the union voucher and assesses Axa's experience.

Keywords: Industrial relations; French unions; Union finance; Axa; CFDT (search for similar items in EconPapers)
Date: 2019-03-19
Note: View the original document on HAL open archive server: https://hal.science/hal-01654637
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Published in Business History, 2019, 61 (2), pp.260-280. ⟨10.1080/00076791.2017.1368491⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01654637

DOI: 10.1080/00076791.2017.1368491

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