'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?

Sonya A. Grier and Guillaume D. Johnson
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Sonya A. Grier: AU - American University Washington D.C.
Guillaume D. Johnson: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a significant yet overlooked dimension - targeted marketing to ethnic minority children. Although US government reports clearly cite the disproportionate rates of obesity among ethnic minority youth, limited attention is paid to understanding whether the factors that contribute to obesity among children in general may have an excessive impact on ethnic minority youth.

Keywords: Consumer behavior; Advertising; Corporate responsibility; Food habits; Obesity; Nutrition; Psychological aspects; Responsabilité sociétale des entreprises; Obésité; Aliments; Publicité; Coutumes alimentaires (search for similar items in EconPapers)
Date: 2013
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Published in The Dark Side 2: Critical Cases on the Downside of Business, pp.197-222, 2013, 9781351277129

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01655144

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