Warning and promotion effects of Front-Of-Pack (FOP) nutrition labeling on food products

Les effets d’alerte et de promotion des logos nutritionnels sur la face avant des packagings des produits agroalimentaires

Philippe Mérigot () and Lydiane Nabec ()
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Philippe Mérigot: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics
Lydiane Nabec: RITM - Réseaux Innovation Territoires et Mondialisation - UP11 - Université Paris-Sud - Paris 11

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Abstract: French public authorities encourage front of the pack nutrition labels on food products (PNNS 2016). The stakes are to inform consumers about nutritional qualities of the products they purchase and to encourage consumption of healthy products. This research analyzes the effects of these labels by an online experiment with 176 consumers who evaluated three muesli of different nutritional qualities. We show that nutritional labels (whether in interpretive like the French 5C or descriptive format like the GDA) impact the evaluation of products by consumers. Nevertheless, interpretive format is more efficient to alert about unhealthy products and to promote healthy products than reductive format.

Keywords: consumer; information; nutrition; labeling; label; front-of-pack; experiment; étiquetage; consommateur; expérimentation; face-avant; logo (search for similar items in EconPapers)
Date: 2016-07
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Published in Décisions Marketing, 2016, 83

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01669321

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