Institutions As Multimodal Accomplishments: Towards the Analysis of Visual Registers

Dennis Jancsary, Renate Meyer, Markus Höllerer and Eva Boxenbaum ()
Additional contact information
Dennis Jancsary: WU - Wirtschaftsuniversität Wien [Austria]
Renate Meyer: CBS - Copenhagen Business School [Copenhagen], WU - Wirtschaftsuniversität Wien [Austria]
Markus Höllerer: UNSW - University of New South Wales [Sydney], WU - Wirtschaftsuniversität Wien [Austria]
Eva Boxenbaum: CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, CBS - Copenhagen Business School [Copenhagen]

Post-Print from HAL

Abstract: In this article, we develop and advance an understanding of institutions as multimodal accomplishments. We draw on social semiotics and the linguistic concept of metafunctions to establish the visual as a specific mode of meaning construction. In addition, we make semiotic modes conducive to institutional inquiry by introducing the notion of distinct "modal registers" – specialized configurations of linguistic signs within a particular mode that are adapted and applied in the reproduction of institutions or institutional domains. At the core of our article, we operationalize metafunctions to develop methodology for the analysis of visual registers. We illustrate our approach with data from Corporate Social Responsibility (CSR) reporting in Austria.

Keywords: Austria; corporate social responsibility; visual registers; visual analysis; social semiotics; multimodality; metafunctions; meaning; Institutions (search for similar items in EconPapers)
Date: 2017-11
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Published in Research in the Sociology of Organizations, 2017, Multimodality, Meaning, and Institutions, 54A, pp.87-117. ⟨10.1108/S0733-558X2017000054A004⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01678781

DOI: 10.1108/S0733-558X2017000054A004

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().