Les leviers stratégiques de l'ancrage territorial: le cas de SAUR dans la région Ouest

Sébastien Le Gall (), Christine Bougeard-Delfosse () and Michel Gentric ()
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Sébastien Le Gall: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]
Christine Bougeard-Delfosse: IREA - Institut de Recherche sur les Entreprises et les Administrations - UBS - Université de Bretagne Sud
Michel Gentric: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Abstract: The objective of the article is dual. It is a question, on the one hand, of reporting the diversity of the territorial leverages which the company can seize for the development of an anchoring strategy and, on the other hand, of taking into account the tensions or the resistances which influence the intensity of these levers. The proposals of the research are confronted with the case of a company, SAUR, for whom territorial anchoring is a major strategic axis. We concentrate on the West region of France with particular emphasis on the departmental and local levels. Various territorial leverages are highlighted: The capacity of the private operator to propose a local customized offer, by the double activation of the geographical and organized proximity, the local operator's expertise in operating the service, the ability of the operator to fit in the local networks by benefiting from territorial legitimacy, the institution of confidence between contracting parties, the evaluation by the elected representatives of the global economic cost for the territory that the departure of the private operator would involve.

Keywords: Resource based-view; Proximity; Strategy; Anchorage; Territory; Théorie de la Ressource; Proximité; Stratégie; Ancrage; Territoire (search for similar items in EconPapers)
Date: 2013-12-30
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Published in Géographie, Économie, Société, 2013, 15 (4), pp.365 - 384. ⟨10.3166/ges.15.365-384⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-01726487

DOI: 10.3166/ges.15.365-384

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