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Contact physique avec les vendeurs et émotions de défense dans les magasins parfumés

Caroline Ardelet (), Philippe Mérigot (), Bénédicte De Peyrelongue and Albane Moreau
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Caroline Ardelet: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre
Philippe Mérigot: INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics

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Date: 2015-05-21
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Published in 31è congrès international de l'Association Française du Marketing, Marrakech, May 2015, Marrakech, Maroc

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