Les parfums d'ambiance rendent-ils toujours les lieux plus attractifs ? Le rôle de l'imagerie mentale

Caroline Ardelet ()
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Caroline Ardelet: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

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Date: 2014-05-15
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Published in 30è congrès international de l'Association Française du Marketing, May 2014, Montpellier, France

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