The online shopping experience (OSE): Towards the development of a four- order hierarchical model

Aurélia Michaud-Trévinal (), Karine Picot-Coupey () and Thomas Stenger ()
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Aurélia Michaud-Trévinal: ULR - La Rochelle Université
Karine Picot-Coupey: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Thomas Stenger: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: The 'online shopping experience' has recently been considered in marketing literature with the crossing of the fields of consumption experience, shopping experience, and online experience. A potential positive impact to the e-retailer's performance has been emphasized. The conceptualization of the 'online shopping experience' (OSE) is still at hand as neither operationalization nor quantitative, and empirical test have been realized yet. Using the procedure specific to a high-order hierarchical model with formative constructs, this research results to the first development of a measurement index consisting of 4 dimensions (physical, ideological, pragmatic, and social) to evaluate the OSE lived by the consumers. A quantitative survey has been conducted with 1142 respondents. The research delineates the scope of the OSE and defines reliable scales for evaluating the dimensions of the OSE, some of them missing from the literature.

Keywords: online shopping; experience; index; high-order construct; Online Shopping Experience (OSE) (search for similar items in EconPapers)
Date: 2015-07-02
Note: View the original document on HAL open archive server: https://hal.science/hal-01743668v1
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Published in 18th Conference of the European Association for Education and Research in Commercial Distribution, Jul 2015, Rennes, France

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